VICE may receive a commission if you buy products through the links on our site. Read more here.
Shopping

DudeRobe, a Shark Tank-Approved Robe Brand, Is For Dudes Who Robe

Calling all fans of Steely Dan, golf, and beer: These robes are like the world's comfiest hoodies, and they’re on sale.
DudeRobe, a Shark Tank-Approved Robe Brand, Is For Dudes Who Robe
Composite by VICE Staff

From Moses, Gandalf, and Obi-Wan Kenobi to Rocky Balboa, Bill Murray in Lost in Translation, and The Big Lebowski’s The Dude, the greatest men across history and cinema have proven time and time again that wearing a robe is a cool thing to do. Still, it appears that there are some guys out there who, despite loving rocking out to Japandroids while CrUsHiNg CoLd OnEs and posting online about how Barbie is a feminist masterpiece, maybe don’t feel comfortable going public as full-on Robe Bros. Luckily for them, there’s a line of robes made specifically for all my curious boys out there. It’s called the DudeRobe, and its holiday sale means it's still 20% off with the code DEC23.

Advertisement

Yes, you could roll through the online store of any big clothing company like L.L. Be*n or Old N*vy and find a decent robe that would fit and look just fine on a guy. So why DudeRobe? Well, for one, it was on Shark Tank, which elevates any product to an immediate dadcore classic. In case you can’t lounge without also packing your EDC, these sick threads come with multiple deep pockets—including one inside—so you’ll have room for all your knives, multitools, pipes, vapes, flasks, and handkerchiefs. (Or, if you’re actually going outside, your keys and wallet). 

Also, in case you’re one of those men who can’t put together an outfit unless a hoodie is involved, these sick threads have a towel-lined hood with a drawstring and are made from something called “premium sweatshirt material.” It also has “non-floppy arm cuffs” because apparently “dudes hate floppy cuffs.” 

OK, let’s just be real about this—the DudeRobe is basically a hoodie that’s been turned into a robe. And, IDK, maybe they’re onto something [cranks “What Difference Does It Make?” as my mouse cursor slowly moves toward “add to cart”].


$115 at DudeRobe

$115 at DudeRobe

Is there any way to further imprint my identity as a Certified Dude into this robe experience? you might want to know. Well, DudeRobe has a collab with the NBA, so you can get a robe that’ll show your neighbor that not only do you love relaxing and being comfortable, but you also love the Celtics or the Lakers. Bud Light sold separately, but you don’t need to worry about that since your fridge is already stocked with hazy IPAs for when you have the boys over to finally peep Beau Is Afraid this weekend. 

Advertisement

$125 at DudeRobe

$125 at DudeRobe

$125 at DudeRobe

$125 at DudeRobe

Anyway, yada yada yada, we’re all dudes, dudes rock, DudeRobe is still 20% off—but only for a little while longer. Yes, psychiatrists confirm that your DudeRobe will shield you from the shame fallout after you finish watching the new Taylor Swift and/or Beyonce concert docs with your lady while she trims your toe cuticles. You know you’re a man inside, and that’s what really matters!

Check out DudeRobe here, and make sure to use the code DEC23.


The Rec Room staff independently selected all of the stuff featured in this story. Want more reviews, recommendations, and red-hot deals? Sign up for our newsletter.