Normcore
New Balance 530s Are the Ultimate Unisex Normcore Shoe of 2024
This iconic dad shoe has reached “it” status—here's why it's so popular right now, from form to function.
The Best Normcore Shoes for Men (Who Want to Dress Like Larry David)
Want to blend in and stand out at the same time? Try some of these GOATed (and extremely comfortable) kicks from Asics, New Balance, and Nike.
How to Style a Fanny Pack Like a Fashion Week Pro
Our favorite bum bags do more than store our stuff. They let us fly free (handed) in style.
How Toe Socks Became My Surprise NYC Spring Essential
Like toes? Like foot dexterity? Get your talons on these sweet toe socks, and ascend to new normcore heights this spring.
Help! I’m Obsessed With My Croots (Croc Boots)
You know that feeling of crawling into a freshly made bed? Crocs’ Neo Puff Boot is like that, but for your feet.
An Ode to Cotton Undies, the King of Normcore Intimates
From Jane Birkin to ‘Risky Business,’ cotton underwear is the effortlessly sexy staple we need more of.
Crocs Have Been Raising Hell for 20 Years, and the Haters Can Cry About It
Crocs survived the Vibe Shift, and are continuing to give us platforms, studs, tie dye prints, and a lineup of wild high fashion collabs.
Gorpcore Is What Happens When Streetwear Moves Upstate
'Tis the season to don your North Face, and sow some organic oats with hiking boots, Patagonia jackets, and 75% off puffers.
Nothing Really Happens on This Subreddit. It's a Total Hit.
Thousands of people collaborate on r/lifeofnorman to write dull stories on the dull life of a dull dude who celebrates putting extra cheese on his pasta. But why?
Why the 2010s Were the Decade of Mercury in Retrograde
"Normcore" co-creator Emily Segal's first novel uses astrology to unpack the sweeping shifts in culture and technology we lived through.
[Premiere] Normcore Meets Net Art in the 18th Issue of FELT Zine
Kurdish digital artist Helin Sahin shares her bizarre hairy creations for this latest issue.
The MUNCHIES Food Census of Great Britain
MUNCHIES presents the first ever Food Census of Great Britain: a comprehensive mapping of 2016’s key food tribes and what they’re eating.