Photos by Darragh Dandurand
To the delight of Instagrammers in the New York City area, a Whole Foods has opened on Bedford Avenue in Williamsburg—and it contains a mysteriously large wall of everyone's favorite seltzer.
Several much-ridiculed (but also secretly enjoyed) hipster obsessions have collided in the hallowed halls of the brand new Williamsburg Whole Foods: The recently constructed artisanal grocery store on Bedford Ave. contains an inexplicably massive wall of La Croix seltzer, a beverage with a bizarre cult following, though it seems that only three flavors are stocked.
now that I— Aminatou Sow (@aminatou) July 27, 2016
Omg there— Joey Kuhn (@JoeyKuhn) July 26, 2016
Because people have been feverishly Instagramming and tweeting about the La Croix Wall for days, we decided to send photographer Darragh Dandurand to document the vision herself.
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