Photos by Darragh Dandurand
Several much-ridiculed (but also secretly enjoyed) hipster obsessions have collided in the hallowed halls of the brand new Williamsburg Whole Foods: The recently constructed artisanal grocery store on Bedford Ave. contains an inexplicably massive wall of La Croix seltzer, a beverage with a bizarre cult following, though it seems that only three flavors are stocked.
now that I've seen it with my own eyes I can tell you that the la croix situation at the wburg whole foods is nuts — Aminatou Sow (@aminatou)July 27, 2016
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Omg there's a La Croix section at the new Williamsburg — Joey Kuhn (@JoeyKuhn)July 26, 2016
Because people have been feverishly Instagramming and tweeting about the La Croix Wall for days, we decided to send photographer Darragh Dandurand to document the vision herself.Reporting from the new Bedford Ave Whole Foods, which is both the greatest thing ever and THE END OF WILLIAMSBURG. — Buzz Andersen (@buzz)July 26, 2016