Thinx

feminism

A Peek Inside Miki Agrawal's Feminist Void

Self-styled "She-E-O" Miki Agrawal left the underwear startup Thinx in 2017 amid sexual harassment allegations. Now she's back with "Disrupt-Her," a new book that encourages women to embrace a contentless version of feminism that's been diluted by brands.
Marie Solis
2.7.19
MTA

MTA Quietly Bans Sex Toys from Advertising on NYC Subway

After working with sex toy company Dame for months on potential ads, the MTA has rejected the brand's campaign entirely, based on a new policy that bans sex toy advertisements on the subway.
Leila Ettachfini
1.10.19
SEXISM

Unlike Thinx, Erectile Dysfunction Ads Had No Problem Getting on the Subway

The agency behind the MTA's subway ads deemed menstrual underwear brand Thinx's 2015 campaign "inappropriate." Erectile dysfunction ads that went up earlier this year faced less scrutiny.
Leila Ettachfini
7.18.18
feminism

We're Living in the Era of the Hypocritical 'Feminist' Boss

From Nasty Gal's "Girl Boss" to Thinx's "She-E. O.", female executives have taken to branding themselves as outspoken feminist role models—but what good is that if their employees are allegedly denied basic rights and protections?
Lena Solow
4.25.17
tech

Women Suck at Being Bosses Just as Much as Men

Former Google and Apple executive Kim Scott's new professional advice book, "Radical Candor," reads as a timely antidote to recent HR scandals at start-ups like Uber and Thinx. But it also inadvertently reveals a gender-neutral truth about the...
Erin Vanderhoof
3.20.17
Reviews

Urine Luck: Woman Who Pees 30 Times a Day Tries Pee-Proof Panties

Much has been written about THINX period underwear, but the company also makes unmentionables for incontinence—which is great for someone who occasionally pees her pants.
Allie Scully
5.26.16